Euphoria star Sydney Sweeney has sparked yet another backlash for an advert after appearing nude in a series of promotional videos for sports trading app Novig.
In the ads, the Madame Web star appears mostly naked, covered only by footballs, basketballs, and other sports paraphernalia. “Novig is just sports,” Sweeney says. “So they wanted to show just sports.”
The visual gags, pointing to Novig’s mission statement of being a trading app focused solely on sports (eschewing unrelated topics found on competing prediction markets), have sparked no end of controversy — both about Sweeney’s lack of clothing and how its imagery reflects on female athletes.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
“It’s the disrespect on athletes who dedicate their life to sport and to the women who have broken barriers for generations, to then have it made a mockery of by using a sex symbol using suggestive language and imagery in an ad about sport,” she added in a now-deleted Instagram story.
Gracie Kramer, a former UCLA gymnast who’s been one of the most outspoken female athletes regarding this situation, also chimed in. “I don’t know what Sydney Sweeney was doing, but this is what a woman in sports looks like,” she wrote on Instagram, along with footage from her competitions.
Tilly Kearns, a two-time Olympic water polo athlete, also posted a viral reel to Instagram, captioned, “I absolutely f**king hate Sydney Sweeney’s new sports ad.” The video showed several clips from her water polo meets, training sessions, and medalling ceremonies.
“Like, what are we doing … so much worse than I imagined, too. Here’s some real women sports content,” she wrote.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.ign.com/articles/sydney-sweeney-criticized-by-female-athletes-as-nude-sports-trading-app-ad-sparks-backlash
