Roblox has removed Rent-A-Girlfriend from its creator licensing catalog days after announcing the anime as one of four new Kodansha properties, following player questions about whether its mature themes fit the platform’s safety rules.
On September 12, Roblox announced an expansion to its licensing platform that would let eligible creators use established entertainment brands in their experiences. Developers could also sell licensed game passes and developer products, with rights holders receiving a share of revenue from those sales.
The original Roblox Developer Forum announcement listed four Kodansha franchises: Fairy Tail, Rent-A-Girlfriend, Knights of Sidonia, and Ghost Encyclopedia. The announcement concerned creator licensing and did not confirm that Roblox was developing an official Rent-A-Girlfriend game.
Rent-A-Girlfriend follows college student Kazuya Kinoshita, who rents a girlfriend after a breakup. While the series is categorized as a romantic comedy, BBFC classifications flag strong sex references, sexualized imagery, masturbation references, and sexual threat in several episodes.
The announcement quickly drew criticism from Roblox players and creators. One widely shared reaction from Roblox commentator Greenlegocats said: “The entire concept of it goes against Roblox’s policies. Even the name does.”
Genuinely do not understand the thought process here. Does Roblox not know their own policies??? Who is making these decisions??? https://t.co/nrCOb1whN6
Several replies on the Roblox forum questioned how developers could use the property without violating Roblox’s rules on dating and sexual content. Some users argued that the license should be restricted to adults, while others said the anime’s central premise could not be represented accurately on an all-ages platform.
A screenshot shared in the forum appeared to identify Rent-A-Girlfriend’s maximum content maturity as “Restricted.” Roblox’s Restricted Content Policy allows age-checked users over 18 to access some romantic themes and nonsexual love. However, it prohibits sexual activity, nudity, sexually suggestive behavior, and using Roblox to pursue real-world romantic relationships.
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