Miami, Florida’s Grand Theft Auto 6 takeover will reach a fever pitch the day before the game launches, downtown in the city the game is based on.
The NBA’s Miami Heat announced today that the team’s game against the Milwaukee Bucks will be taken over by Vice City theming, including a “special hardwood” court “built for Vice City” and “a new, completely reimagined uniform” for one night only. The game will be featured as a nationally televised broadcast on ESPN.
For one night only, the HEAT trade Miami for Vice City.Join us on November 18, when Vice City hosts the Milwaukee Bucks on a never-before-seen court, wearing an all-new uniform.This is A Night in Vice City. Also live on ESPN. For details, visit https://t.co/ZiEQ2XUxdu pic.twitter.com/KaQC7QGRHQ
The basketball game takes place on Nov. 18 at 7pm ET, which is just five hours before the video game launches on the East Coast for players on PlayStation 5 and Xbox Series X|S, meaning that fans could theoretically attend the game and go home in time to play at midnight launch.
The Heat’s website says that the evening will also include “special activities starting on Opening Night inside Kaseya Center and unique game night activations,” so I’d expect some very special and limited giveaways among other merch opportunities.
Bright lights. Vice City.A Night in Vice City tips off November 18. pic.twitter.com/zZGGcrYyiS
Last week, a special Vice City billboard was spotted on the roof of the Miami Heat’s home stadium, Kaseya Center, which is located in downtown Miami. GTA 6’s Vice City is based on Miami, so the partnership makes a lot of sense, and probably costs a hell of a lot of money.
Interestingly, the Heat already have a decidedly Vice City-style alternate jersey design inspired by the city’s neon nightlife:
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.destructoid.com/gta6-teams-nba-miami-heat-vice-city-sponsored-branded-espn-game/
