This budget must be through the roof.
The entire city of Miami, Florida is about to turn into a giant billboard for Grand Theft Auto 6 in what may end up being the biggest marketing blitz in gaming history.
Yesterday, a CBS News chopper recorded video of a massive Welcome to Vice City sign being built on top of the Kaseya Center, a nearly 20,000 capacity arena in downtown Miami and home to the NBA’s Miami Heat.
The sign itself is massive, taking up a large segment on the roof of the arena that plays host to all sorts of concerts and events alongside basketball games. And this is likely just the beginning of what will basically be a city-wide marketing takeover.
I can’t help but wonder what’s next for GTA 6 marketing in Miami. Giant billboards? Fake product placement of the franchise’s iconic in-game parodies, like Sprunk (Sprite)? Or how about actual takeovers of brands that the game lampoons, like Cluckin’ Bell replacing a KFC, or Burger Shot replacing a Burger King?
In the end, it all feels possible because Take-Two and Rockstar are likely about to go all-out in this unprecedented marketing push to the game’s release in just under two months. And the funny (or sad, depending how you look at it) thing is that they definitely don’t need to be doing all of this. The game is going to sell like wild regardless of big stunts or not, but it’s already working its magic as CBS’s Miami affiliate covered the news yesterday, meaning it will likely reach the widest audiences possible.
This sort of stunt didn’t come without a battle first, though. Miami commissioners had to vote to allow Rockstar to pay (presumably a hefty fee) for permits to “let private entities display banners larger than would normally be allowed,” according to CBS. And yeah, that big-ass sign on the roof sure fits the bill.
GTA 6 launches on Nov. 19, and I’m curious to see what else pops up throughout Miami (and the rest of the world, for that matter) until then.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.destructoid.com/gta6-marketing-ramps-up-vice-city-sign-miami-heat-arena/
