XBOX CEO Message is Salt in Sony's Wound at Kojima Productions

XBOX CEO Asha Sharma has fired shots at Sony while promoting PHYSINT, the new game by Kojima Productions that was going to be a PlayStation exclusive, before it was canceled, and Microsoft picking up the project.

PHYSINT is an upcoming action stealth game by Kojima Productions, which was originally revealed at a State of Play as a PlayStation exclusive, marking the latest in a long association with Hideo Kojima and Sony's console brand. After years of silence, Kojima made the surprise announcement on Twitter/X that PHYSINT was now an XBOX exclusive, as the project had been abruptly dropped by Sony a few months earlier.

Microsoft is milking the attention of the PHYSINT publishing deal on social media, and rightly so. According to Genki_JPN on Twitter/X, this has extended to XBOX CEO Asha Sharma leaving a message on the wall of Kojima Productions, saying "To invention and adventure together with XBOX."

Sony has been making high-profile blunders throughout the past few years, from its live service push being a massive disaster, to promising to scrap physical media for its next system, in a move that has been criticized by fans and every corner of the industry. Even the company's latest first-party exclusive, Marvel's Wolverine, has been harshly derided for playing it too safe.

The PlayStation brand can afford to be complacent right now, because it has decimated the Xbox over the past few generations, to the point where its main competition is PC gaming, as the Nintendo Switch is very much its own thing. The PS5 is about to have an amazing holiday season, thanks to Grand Theft Auto 6 being a massive hit, which will likely make a lot of people temporarily forget about Sony's recent decisions.

Sony has been making high-profile blunders throughout the past few years, from its live service push being a massive disaster, to promising to scrap physical media for its next system, in a move that has been criticized by fans and every corner of the industry.

XBOX is trying to revive itself, which follows a lot of poor choices that fans are still mad about, such as putting the company's prized first-party exclusives on other platforms, and gutting many of the studios it paid billions of dollars for. Asha Sharma has been trying to create a new image for the XBOX brand, and bringing PHYSINT to life is a step in the right direction.

If XBOX wants to succeed, it needs killer first-party exclusives that players can't get anywhere else, including on PC. The company can't just recycle the same handful of franchises over and over again, it needs to grow and invest in new and exciting properties, something Sony isn't doing, as it's too busy destroying the good will it has earned over the past decade, especially with Bungie fans.

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