Square Enix announced that some Suntory vending machines in Japan will sell FFXIV TAG LIVE LABEL original label cans of Lemon Squash with character art stickers on them. Each one will cost 900 yen (~$5.70), and you’ll randomly get one can when you buy one. Sales will start on August 31, 2026, and they are expected to run until September 27, 2026. There’s also an official site to check where TAG LIVE LABEL machines can be found in the country. These cans will not be available outside Japan officially, even though other Suntory items are available worldwide.
How this promotion works is if you find one of the vending machines, you can buy a can for 900 yen. You then get one of the 10 cans with the FFXIV character art sticker as a label. You can peel that off to use on other items. The options available all are members of Scions of the Seventh Dawn.
Here’s the full list of who you might get:
A preliminary image also hinted at how the cans and stickers will look once the machines start stocking them.
These kinds of crossovers are not at all unorthodox. Already in 2026, we saw FFXIV head to Jollibee. That promotion involved a special meal at the restaurant, an emote people could use in-game, and actual t-shirts.
The Suntory vending machines will offer the FFXIV TAG LIVE LABEL cans with character art stickers in Japan between August 31, 2026 and September 27, 2026.
لەوانەیە ئێمە کۆمیسیۆن بەدەست بهێنین ئەگەر لە هەندێک بەستەرەوە کڕین بکەیت. لێرە زیاتر بزانە.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.siliconera.com/suntory-vending-machines-will-sell-ffxiv-original-label-sticker-cans/
