The Miami Heat is heading to Vice City for its next NBA match against the Milwaukee Bucks. The one-night-only event, hosted live on ESPN, has been dubbed A Night in Vice City, and will see the home team donning an “all-new uniform on a never-before-seen court.”
Presumably, this means the team is sponsored by Take-Two and Rockstar Games for a GTA 6 marketing stunt. As they go, this is one of the cooler ones.
The event will take place at the Kaseya Center at 7pm EST/ 4pm PT on November 18, the day before GTA launches. A bunch of fancy crossover merch has also appeared on the Miami Heat store, celebrating Vice City.
Yesterday, the top of the Kaseya Center, home of The Heat, was lit up to usher in the collaboration between Rockstar and Miami’s home team. This followed a lengthy negotiation with local officials over the extent to which Rockstar could use Miami as a base for creative advertising.
GTA 6 takes place in Leonida, a fictional recreation of Florida housing its jewel, a virtual recreation of Miami called Vice City. In-game, the Kaseya Center is dubbed the Sahara Arena.
Other studios are taking notice of what Rockstar is doing in the lead-up to launch. Earlier, one of the founders of the studio behind Kingdom Come: Deliverance held up GTA 6’s pricing as a potential turning point for the industry and video game prices in general.
Take-Two CEO Strauss Zelnick previously commented on GTA 6’s price speculation, saying: “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery.
GTA 6 costs $79.99 for the Standard Edition. The Ultimate Edition, which includes extra in-game content, costs $99.99. GTA 6 releases for PS5 and Xbox Series consoles on November 19.
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