Rockstar’s wild marketing push for GTA 6 is well underway, with the latest seeing modded cars cruising around Miami. The GTA 6 developer pimped out some real-world vehicles to look like their in-game counterparts and showed them off around The Magic City.
The cars rocked Leonida license plates — the plates you’ll see in the game’s fictionalized Florida — and drove around in a tight convoy, with a VCPD-liveried Lamborghini police vehicle in the mix. There was also a McLaren, kitted out to look like a real life Progen Emerus.
Other looks included real-life takes on the Cheetah, the Coquette D10, the Tempesta, and the Manana. I can’t even imagine how much this cost to put together.
Rockstar Games appear to be marketing #GTAVI in Miami with a street car showcase, featuring Leonida licence plates and a VCPD-liveried Lamborghini 👀Sources: https://t.co/2yW2dNONpm / @WillMacGTA https://t.co/xLU4lWGoTY
“That Vice City Police Huracan is FIRE,” said one X / Twitter user. “Miami is so unserious for turning a game launch into a city-wide event like this is just a normal Tuesday for them,” said another.
Sentiment across social media is mostly positive, with players impressed by the creativity of GTA 6’s launch marketing. So far, it’s definitely been a step up from what we usually see from triple-A studios, and more over the top than any movie promotion I can remember in recent years.
Rockstar developers traveled across Florida on GTA 6 research trips to portray the state as authentically as possible in its satire-laden recreation of Miami and the surrounding areas. CBS news recently did a segment on GTA 6, astonished by how accurately the game captures the city.
Elsewhere, the Australian government put out a graphic that informed citizens of their rights for requesting time off work when GTA 6 launches next month. All while Rockstar has been taking over Miami in its big marketing push leading up to launch.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.ign.com/articles/rockstar-mods-real-life-vehicles-gta-6-cars-miami
