Clayface pre-sales are significantly lower than notorious DC flop Supergirl at the same stage.
While some numbers have been doing the rounds on social media, those over at Box Office Theory – typically far more accurate than most – have Clayface flagging 80% behind Supergirl at the same stage, just over a week from release.
Its nearest competition, Resident Evil, also served far better – with Clayface 66% behind those current pre-sales. That sets it up for a $20 million opening weekend domestically. By comparison, Supergirl made around $38 million in the US on opening weekend.
Of course, there is an important caveat to be made: Clayface isn't a big-budget summer blockbuster in the vein of a Superman or Supergirl.
Its reported $40 million budget pales in comparison to its fellow DCU big-screen cousins, with only a halfway-decent opening weekend needed worldwide to race past those numbers.
Notable, too, is the fact that horror fans rarely buy pre-sale tickets in the same way superhero audiences crash websites and snap up seats in their droves weeks – or months, in the case of Avengers: Doomsday – before release.
Success for Clayface looks very different to success (or lack thereof) with Supergirl. The body horror affair could also be backloaded in a similar way to 2026's breakout hits Obsession and Backrooms if the quality is there.
هەفتانە هەرسکردنەکان، چیرۆکەکانی ئەو کۆمەڵگایانەی کە خۆشت دەوێن و زۆر شتی تر
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.gamesradar.com/entertainment/dc-movies/clayface-pre-sales-are-the-dcus-lowest-yet-but-it-could-still-be-a-success
