Pokemon's 30th anniversary has given the franchise plenty of ways to celebrate its history, from revisiting classic games like Pokemon FireRed and LeafGreen to new products and collaborations, and the latest serves a specific type of fan. With three decades of Pokemon behind it, the anniversary continues to highlight how and why Pokemon is one of the biggest IPs in the entire world.
Much of that anniversary push has focused on the Pokemon that have remained popular across generations. Pikachu continues to be one of the franchise's most recognizable faces, while fan-favorite Pokemon like Gengar, Charizard, and Rayquaza have built their own followings over the years. The celebration has now expanded into another major part of pop culture, with Pokemon being used across a large, popular collection of lifestyle products and apparel.
The Pokemon x Adidas 30th Anniversary collection is now available, featuring 14 individual shoes based on several Pokemon alongside a series of Pokemon-themed 8-Ball leather jackets. Most of the Pokemon Adidas shoes were released on September 22, with designs covering Pikachu, Mewtwo, Rayquaza, the Charmander evolution line, and the original Ghost-type trio of Ghastly, Haunter, and Gengar. The full Pokemon x Adidas 30th Anniversary shoe lineup includes:
Each Pokemon gets its own visual treatment, with Pikachu shoes featuring details such as face badges, plush suede, ears on the tongue, and Pokeball-inspired elements. Mewtwo's shoes use purple detailing and character-specific touches, while Rayquaza's designs incorporate green, red, and yellow colors with scaly materials and shimmering details. The Charizard Superstar also includes removable wing attachments, while the Gengar adiStar XLG 2.0 is built around the Ghost-Type Pokemon's recognizable face. Prices vary across the Pokemon Adidas collection, with several adult shoes priced at $110 and others reaching $180.
The Pokemon 30th anniversary celebration is continuing throughout 2026, with perhaps the biggest being new Pokemon franchise artbooks in December 2026, but the Adidas collaboration gives the milestone a particularly large presence outside the games themselves. Pokemon and Adidas have worked together several times over the years, with earlier releases generally focusing on a smaller selection of characters and silhouettes. The 30th anniversary collection finally gives the partnership a much more expansive showcase, bringing 14 different shoes and several pieces of apparel together under one celebration.
For longtime Pokemon fans, the new collection represents a significant expansion of a collaboration that has appeared in smaller forms for years. Instead of centering on just one or two Pokemon, the latest lineup covers Pikachu, Mewtwo, Rayquaza, the Charmander evolution line, and the original Ghost-type trio of Ghastly, Haunter, and Gengar. With the 30th anniversary providing the occasion, Pokemon and Adidas have finally put together a collaboration broad enough to reflect the size and history of the franchise.
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