Apple's annual iPhone event starts soon, at 10am PT / 1pm ET, streaming on its website and YouTube channel. The company is sure to announce its latest lineup of iPhones, Apple Watches, and maybe even some AirPods.
While I won't know exactly which devices Apple will show off at the event today, it's a pretty safe assumption that the iPhone 18 and 18 Pro will be there. Some strong rumors have been rumbling for a while that Apple's long-expected foldable iPhone is going to make an appearance. This will be the first Apple event helmed by the company's new CEO, John Ternus, so the company should have something big to mark the start of this new era.
If the foldable 'iPhone Ultra' is real, though, expect it to be very expensive. Every foldable on the market right now has a significant price jump over regular old slate phones, and Apple has never been shy about charging a premium for its new products (looking at you, Apple Vision Pro). But the price increases likely won't be limited to a foldable.
So far, Apple has avoided raising the prices on its iPhones, even though it's feeling the same RAM-flavored pressures as every other hardware manufacturer has been this year. I wouldn't be surprised if the iPhone 18 Pro costs as much as $1,399 this year, which would be $200 more expensive than last year's iPhone 17 Pro.
All of this is just speculation until Apple takes the stage and reveals which iPhones are going to be in our pockets for the next year, of course. I'll be keeping this article updated as the event goes on, so you can keep an eye on everything Apple annoounces today.
1:18pm: Apple debuted its new vapor chamber on the 17 Pro, and it looks like there's a next-generation version of it on the 18 Pro. It has three times the surface area, which will hopefully make it a bit more effective. In my testing on the iPhone 17 Pro, the vapor chamber didn't actually impact sustained performance by much. Maybe it'll be different this year.
1:15pm: Apple Intelligence will be availble in 16 languages when the new iOS update launches later this month, and I have to admit I'm curious to see if it's actually good again. It's been a while. Now we're going to start looking at the A20 Pro, the new chipset. It has a 6-core CPU, with 2 performance cores and 4 efficiency cores. Apple claims that the 'Super cores' are desktop class, which I'll have to wait and see when I test it. The A20 Pro also has a new 7-core GPU, each with a neural accelerator, which is how Siri AI will be running natively on the phone. There's also two seperate Neural engines built into the chip, which should make the iPhone 18 Pro incredibly strong for on-device AI work.
1:12pm: It looks like Siri AI will have much more customization for the voice. I can't stop thinking of that one scene from Companion where she's trying to steal the car.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.ign.com/articles/apple-surprise-and-shine-event-everything-announced
