Apple's annual iPhone event starts soon, at 10am PT / 1pm ET, streaming on its website and YouTube channel. The company is sure to announce its latest lineup of iPhones, Apple Watches, and maybe even some AirPods.
While I won't know exactly which devices Apple will show off at the event today, it's a pretty safe assumption that the iPhone 18 and 18 Pro will be there. Some strong rumors have been rumbling for a while that Apple's long-expected foldable iPhone is going to make an appearance. This will be the first Apple event helmed by the company's new CEO, John Ternus, so the company should have something big to mark the start of this new era.
If the foldable 'iPhone Ultra' is real, though, expect it to be very expensive. Every foldable on the market right now has a significant price jump over regular old slate phones, and Apple has never been shy about charging a premium for its new products (looking at you, Apple Vision Pro). But the price increases likely won't be limited to a foldable.
So far, Apple has avoided raising the prices on its iPhones, even though it's feeling the same RAM-flavored pressures as every other hardware manufacturer has been this year. I wouldn't be surprised if the iPhone 18 Pro costs as much as $1,399 this year, which would be $200 more expensive than last year's iPhone 17 Pro.
All of this is just speculation until Apple takes the stage and reveals which iPhones are going to be in our pockets for the next year, of course. I'll be keeping this article updated as the event goes on, so you can keep an eye on everything Apple annoounces today.
2:15pm: I thought the iPhone Duo would have been more expensive, but it starts at $1,999 for 256GB of storage. That's $100 less than the Galaxy Z Fold 8 Ultra. You can get it October 23.
2:11pm: There are only two lenses on the iPhone Duo, rather than the three on the 18 Pro, but it has the same 48MP main shooter. But this isn't the type of phone you get if you want the best camera anyways, so I just look at this as a bonus.
2:08pm: The Duo is of course powered by the A20 Pro, but what's wild is that the chip is going to power both displays simultaneously, which should make for virtually no delay when you're swapping between the display modes. The difference between that and something like the Galaxy Z Fold 8 will probably be pretty hard to notice, but it's still cool. The Duo is also eSIM only, which lets the phone have a larger battery. Battery life is a massive pain point for foldables, but Apple claims that the phone can last up to 24 hours when using both display modes equally. That'd be huge if its true, and we'll just have to wait to see until it's out in the wild.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.ign.com/articles/apple-surprise-and-shine-event-everything-announced
