After years of waiting, we finally got a glimpse of the crime-ridden and hedonistic Vice City and fictional state of Leonida during 2023's hotly anticipated reveal trailer for GTA 6.
The trailer soon made a Guinness World Record as the most-viewed video game reveal on YouTube in 24 hours, with over 90 million views.
Alongside the chaos and carnage, 'Love Is a Long Road' by Tom Petty played in the background, with the fast-paced tempo of the rock song mirroring the high-octane action in the trailer.
The trailer left fans in a frenzy. However, it also had an unexpected impact on bringing Tom Petty’s song to a new generation and achieving a mainstream popularity that it hadn’t reached before.
The song saw close to 400K streams in the days following the reveal trailer, a huge jump from the 4-5K streams it averaged before. Spotify also later reported a 37,000% increase in global streams, while the song was also Shazamed nearly a quarter of a million times, cracking the global top 20.
The second trailer proved just as influential, as the backing track, 'Hot Together' by The Pointer Sisters, saw a 182,000% spike in streams.
Advertising creative Sir John Hegarty once said: “Taste isn’t just about following the public; it’s something advertising can actively set.”
هەفتانە هەرسکردنەکان، چیرۆکەکانی ئەو کۆمەڵگایانەی کە خۆشت دەوێن و زۆر شتی تر
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.gamesradar.com/games/grand-theft-auto/having-a-hand-in-the-game-etches-you-in-history-how-grand-theft-auto-became-a-musical-tastemaker/
