GTA 6 Marketing Includes Real-Life Vice City

A proposal plan has been uncovered for Grand Theft Auto 6’s marketing that suggests Rockstar wants to give Miami a Vice City makeover for the game’s launch.

I don’t think there’s anyone out there who would disagree that GTA 6’s marketing has been pretty underwhelming so far. The biggest game in the world doesn’t exactly need a big push, but all we’ve gotten over the past few years are two trailers, an admittedly generous amount of screenshots, and far too many leaks.

That all changes later today as Netflix and Rockstar team up to finally debut an Extended Look at GTA 6 that will hopefully show us enough gameplay to forget about Cyberleek and the otherwise sparse rollout. If a newly discovered document is to be believed, though, Take-Two has some pretty interesting plans for the actual launch of GTA 6.

Jason and Lucia taking a boat ride in Grand Theft Auto 6.

We’re just a few hours away from the Extended Look at GTA 6, but that hasn’t stopped news about the game from coming out ahead of the big show. Over on Twitter, reliable GTA insider videotech shared an alleged marketing proposal that Rockstar Games and Take-Two pitched to Miami-Dade County for the launch of GTA 6.

The 11-page proposal pitch starts by suggesting that fans can “arrive in Vice City” with an “immersive arrival experience” in Miami International Airport that “establishes” the location as the inspiration behind Vice City. The marketing here would include a “full artistic wrap of a display aircraft”, limited edition luggage tags, a photo backdrop, and more.

Miami airport is just the start of Rockstar’s plans, though, as the proposal highlights a bunch of other areas that could get a Vice City makeover, including Tropical Park, Port Miami, Rickenbacker Beach, several public transport vehicles, and even sewer manholes. Downtown Miami is even suggested to get a massive mural inspired by the game, which is something fans have been crying out for.

I’m enough of a GTA mark that I absolutely want to visit Miami if this ends up going ahead.

All of these locations have different proposed plans for the GTA 6 makeover, such as a Vice City radio lab in Downtown Miami, multiple Vice City-inspired “transit experiences”, and a Motor Fest exhibit in Tropical Park. The proposal is pretty interesting and shows a completely different scale of marketing than Rockstar has ever done before, which is fitting for GTA 6.