Saber Interactive CCO Tim Willits has confirmed the company has not revised its communications strategy despite its CEO telling the press that he "would [...] have been happy to replace [a writer] with AI" after she claimed she was replaced by ChatGPT.
CEO Matthew Karch has since apologised to Stella Sacco, the writer at the centre of the Rideshare Stimulator AI controversy, but not before widespread public condemnation. He also shared a statement saying he'd had an "insightful week" but "the digital ecosystem thrives on outrage and surface-level takes".
"Sometimes we 'say what we mean' too much," Willits told PC Gamer, reflecting on the blunt comms from the studio's leadership.
When PC Gamer pressed directly on whether the recent backlash had prompted reflection, he reportedly said "no".
"I've been in the industry for so long, and there's always some dust up. People got mad at Saber because we put World War Z on Epic, and people were like, 'oh, Saber's destroying the industry'," Willits added.
"Now 30 million people have played World War Z. And the games will speak for themselves, even in our experiment with Rideshare [Stimulator]."
He closed by encouraging people to "check it out when it comes out" and play it themselves.
"They may be like, 'Oh, this is cool! I like this,' you know. And if they don't like it, fine," he added.
سەرچاوەی فەرمی بە زمانی ئینگلیزی: https://www.eurogamer.net/saber-interactive-comms-strategy-ai-writer-controversy-willits
